21- Reading Reflection No. 2

This week I will be reviewing the book The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. I really enjoyed reading this book because I think it is so prevalent in todays market. Social media has become a great platform for business to express their marketing strategies at a more personal scale. 

This book goes over the step by step process of setting up a social media platform. It spends a great amount of detail describing little details like setting up a page. There is some very useful information in there like the use of profile pictures and names. Kawasaki also went into writing and publishing your own content. He states that you don’t have to write your own content but if you don’t, then it should be great content. 

This book is a very good interpretation of what we are learning right now. Finding markets and executing a game plan specifically for those markets is important. I read this book because for my business I am trying to target a younger audience. This younger audience spends most of its time on social media. I have actually already started this process before this class. I have an instagram page @baumeister.design. I wish I had more time to keep up with it but I hope to continue with it over the summer. The best thing about marketing like this is that it is free.

If I had to design a class exercise on this book it would be to set up an instagram page or some other kind of social media platform. The blog format is great but having a social media account for our future business would be an effective move in today’s age.

My biggest aha moment when I read this book was when it was talking about the free aspect of this marketing. I think it applies so perfectly to a startup because we are all pressed for cash in college. We do not have the money to go out and advertise so this route is an effective way of marketing.